2026 – PR collaboration with ASPEN

November – ZR Communication, and its dream-team Audelia Leloup (Lupa Agency) & Jeremie Nassir (Trajectoire Studio) have been appointed by ASPEN Ventures to organise a PR event around the launch of their new winter clothing collection, celebrating 80-year anniversary of the US iconic mountain destination.  This event will be organized in Paris in January 2027.

Aspen Collection by Aspen One is a performance and lifestyle apparel brand born in the mountains of Aspen Snowmass, backed by 80 years of mountain expertise. Inspired by Aspen’s peaks, heritage, and mountain culture, every piece is crafted and tested by local experts — from ski patrol to professional athletes. Aspen Collection is part of Aspen One, the parent company of Aspen Snowmass, Nell Hotels, and Limelight Hotels, and is part of Aspen One’s strategy to amplify the company’s vision through new business lines that embody its values and heritage.