March – ZR Communication (PR and influence agency dedicated to sports and automotive) and CNTVRS (strategic communication, crisis & public affairs consultancy founded by Caroline Marchetti) are announcing a strategic partnership.  The alliance enables clients from both agencies to access complementary skill-set centralized into one team on project basis, and jointly serving brands, federations, executives, events, and organizations, in France and abroad. 

This partnership takes the form of a comprehensive offering that combines strategic vision, anticipation of reputational risks, and operational excellence in media relations. It will offer clients the opportunity to deploy international communications programs tailored to the cultural, institutional, and media contexts specific to sports and major events.

This partnership is a continuation of the close and fruitful collaboration between the two agencies since 2015, based on a shared understanding of the specific challenges of high-level sport, major competitions, federations, and brands associated with performance. Over the years, CNTVRS and ZR Communication have jointly led numerous strategic and operational communication initiatives on high-visibility projects with high reputational stakes, including ASO, Babolat, Paris Saint-Germain, and Limoges CSP.

February – ZR Communication and WYZ Group have renewed their collaboration for 2026. They have been working together for 10 years already ! WYZ Group is a French company, founded in 2009, specialized in the creation of digital solutions for automotive distribution. https://www.wyzgroup.com

February – ZR Communication is happy to continue its PR/influence collaboration for the brands of Players Group in 2026. 4PADEL is the number 1 brand in France of padel courts. An intense year to come with many PR events and announcements, padel tournaments and corporate activations. https://www.lateamplayers.com

Janvier – Populous is a global architecture and design practice specialized in the design of sports and entertainment venues.  Populous has renewed the collaboration with ZR Communication, for the 3rd year. https://populous.com

January – ZR Communication is delighted to continue supporting Babolat in its media and influencer relations. This assignment includes PR in France, as well as coordinating Babolat’s local agencies in several countries: Spain, Italy, the US, and Japan. ZR Communication also manages all communications for the CEO, Eric Babolat. This collaboration has been ongoing for several years.

March – PLAYERS group, the specialist of sports leisure in France ( indoor and outdoor) has chosen ZR Communication to manage the PR activities of their 4 brands. The agency will activate all along the year PR for LE FIVE – 4PADEL – ZIDANE FIVE CLUB and PLAYERS EVENTS. This collaboration started in July 2023. https://www.lateamplayers.com

February – ZR Communication worked on the PR activities related to the launch of the New Jersey Third, designed in collaboration with Big Flo & Oly. This role was a 2 month collaboration. ZR Communication already worked with the club in 2023, for the launch of a Jersey as well. https://www.toulousefc.com

January – ZR Communication signed a 2 months collaboration to manage the PR launch in France of TENNIS CHANNEL in France. This channel is very famous in the US and is now available in several countries in Europe. https://www.tennischannel.app

February – Populous, the International architects office specialized in sports venues and facilities, has renewed his collaboration with ZR Communication. The agency is now leading all PR for Populous in France, related to French projects such as Strasbourg stadium renovation but also related other projets located abroad ( Saudi, Marocco, Europe etc…). https://populous.com

January – ZR Communication is happy to announce that Babolat has renewed the role of PR international officer for the French sport rackets brand. The scope of work includes : international strategy, communication lead of Eric Babolat, implementation and coordination of the Babolat local PR agencies in 6 countries ( USA, Japan, Italy, Spain and France). The collaboration with Babolat started in 2009 ! https://www.babolat.com/fr